POSTER TASK

We were asked to design a poster for the genre of our choice. We had to team up with another class-mate and design the poster using "Fireworks" and "Photoshop". For this poster we chose the horror genre and played upon the key characteristics of horror when creating our poster. We chose to have a young girl dressed in white to signify her innocence and pureness, in the foreground, amongst the contrasted dark and evil in the background. To add to the horror effect we removed the brightness and dulled down the background, and filtered out the opacity in the man, to add a mysterious and dead look to create the effect of a ghost. This adds to the feeling in the tagline "the path is cold when you are being followed by death", to create a horror type effect. the tagline and title were both in red font to create a bloody effect on the black and grey background to add to the overall creepy feel, and to contrast well and stand out to the audience. The font that we used for the title is quite edgy and sharp which reflects the branches in the background. We chose the title as Azazeal is the devil or all devils, and the man in the background is shown as a representation of him. We also played on the word routes, with the thought of all the roots in the background and to suggest that it is a pathway that the little girl has taken home. The way that it is written shows that the route home is considered to belong to him and he sees the people that walk through there as his victims!

Creating the poster we used different tools in the photo-editing software to create the impression we wanted on our audience. We cut out the noose, girl and man from other images and played around with the lightness and opacity to create the horror effect we wanted.

Finally we added a white credit block to add to it's authenticity and professional finish, and chose this in white to reflect the innocence of the girl, and again to contrast the dark background.

For this poster, I decided to just play around with a few characteristics of the poster, such as turning the opacity down even more on the man in the background. This would mean that for the viewer to spot it they would have to concentrate on the poster more and digest more of what they see. The aim of this was for the outline of the man to catch the eye of the audience so they quickly notice it, and then have to look again to fully take in what they have seen, this would help to make the person looking at the poster to remember what they have seen more, making it a more successful advertisement. I also played around with the tagline, to try and reflect what is within the film in a simple sentence, and what a struggle it would be for the characters to escape him within the film. Within this tagline I have also tried to reflect and sum up that the film is of the horror genre. I also changed the title and changed the font to something more bold and white. This was again to reflect the innocence of the girl and so that even with the quickest glimpse the viewer would take in the title, and make sure that it is the first thing they notice about the poster.

This was a poster that I worked on on my own, just experimenting with some of the tools and techniques available to you on the photo-editing software. I created this poster with more of a teaser poster in mind, by not giving too much away about the film and only using a title and release date. The font that I have used within this poster has an alarm clock feel to it, reflecting the title and that time is ticking for the character within the film. I have also blended in an eye image that I took into the background. To make this as effective as possible I cut the eye out from the rest of the image and then turned down the opacity so that it would blend better with the clouds in the background. I also took out alot of the colour so that it was practically just black and white and then placed it into the sky to give the impression that we are always being watched. I used a white font for the title to again add to the effect of an alarm clock to contrast against the background similar to the other posters.

I have put the face into the foreground to really add emotion to the poster and the girl facing towards us, to create the feel that she is vulnerable and not aware that she is being watched, again creating emotion but within the audience this time.

I created this poster as more of a thriller genre this time, as it is a genre that I am most likely to base my short film on.